Wizard.Build was forged from nearly two decades of experience navigating the ever-evolving complexities of sales and go-to-market strategy. I'm Keith Cordeiro, a veteran sales leader with over twenty years of experience guiding teams through the labyrinth of modern go-to-market strategy.

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I've rebuilt GTM motions from the ground up at SalesLoft (pre-IPO scaling) and Lytho (complete transformation from scratch). I've evaluated 50+ companies to understand what actually works and what breaks.

 

And I've learned one thing clearly: most GTM problems aren't about hiring more salespeople. They're about architecture debt. Wrong ICP. Broken positioning. No consistent process. Sales team flying blind. No tools to scale execution.

 

Most founders approach GTM piecemeal. Fix methodology. Hire more reps. Hope positioning helps. It doesn't work.

I solve all of it at once.

 

Wizard.Build is the culmination of a career spent solving real GTM challenges, now packaged as a consulting partner for founders and teams who want to build smarter, scale faster, and stay human while doing it.

 

Whether you're designing your first sales process, fine-tuning your messaging, or looking to embed AI into your motion, we're here to help you rebuild the system that scales.

 

Let's build something that works.

 

Together.